Manager

Lead Generation Manager – Global Markets

Hyderabad (Onsite/Hybrid)

About Splan

Splan is a fast-growing leader in Physical Identity & Access Management (PIAM), helping enterprises unify physical and digital identity, streamline access governance, and enhance security operations. With strong global momentum, Splan is scaling its demand engine to accelerate pipeline growth across North America, EMEA, and APAC.

Role Overview

Splan is looking for a Lead Generation Manager – Global Markets to build and scale a high-performing pipeline generation engine across regions. This role will own inbound and outbound lead generation, campaign execution, and funnel optimization to drive qualified pipeline for enterprise sales.

You will work closely with Sales, Partner, and Marketing teams to deliver high-quality leads, measurable ROI, and predictable pipeline growth.

Key Responsibilities

Global Demand Generation

  • Plan and execute multi-channel lead generation programs (digital, paid media, email, webinars, outbound)

  • Drive pipeline across North America, EMEA, and APAC

  • Optimize campaigns for MQL, SQL, and pipeline conversion

Inbound Marketing & Digital Channels

  • Own inbound lead generation through SEO, SEM, website, and content marketing

  • Manage landing pages, conversion funnels, and lead capture strategies

  • Partner with content and digital teams to improve engagement and conversion rates

Outbound & ABM Programs

  • Design and execute Account-Based Marketing (ABM) campaigns for target enterprise accounts

  • Work with SDR/BDR teams on outbound prospecting strategies

  • Build targeted campaigns aligned with industry verticals and buyer personas

Partner & Ecosystem Campaigns

  • Collaborate with partners such as SailPoint, Saviynt, Okta, and Microsoft

  • Execute joint demand generation and co-marketing campaigns

  • Leverage partner ecosystems for lead amplification

Marketing Operations & Analytics

  • Track and report on lead generation performance, pipeline contribution, and ROI

  • Manage marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)

  • Continuously optimize campaigns using data-driven insights

Qualifications

Experience

  • 5–10 years in demand generation, lead generation, or growth marketing in B2B SaaS or cybersecurity

  • Proven track record of generating qualified pipeline and revenue impact

  • Experience managing global campaigns across multiple regions

Skills

  • Strong expertise in digital marketing channels and funnel optimization

  • Hands-on experience with marketing automation and analytics tools

  • Deep understanding of lead scoring, segmentation, and nurturing

  • Ability to align marketing efforts with sales goals

Preferred

  • Experience in IAM, IGA, cybersecurity, or enterprise SaaS

  • Familiarity with ABM platforms and intent data tools

  • Experience working with partner ecosystems and co-marketing programs

Success Metrics

  • Marketing-sourced and influenced pipeline

  • Cost per lead (CPL) and cost per opportunity

  • MQL → SQL → pipeline conversion rates

  • Campaign ROI and channel performance

  • Global lead volume and quality

Why Join Splan

  • Build and scale a global demand generation engine

  • High-impact role directly influencing revenue growth

  • Work at the intersection of AI, security, and identity

  • Fast-growing, innovation-driven environment

How to apply

Submit your application online with an updated resume and send it to careers@splan.com . Qualified candidates will be contacted for the next steps.

Work Location: Hyderabad